Have you started your wine shopping yet? On my fridge, I have a magnet that reminds me “So many wines, so little time”. The truth is that we are creatures of habit and despite so many options,it’s often easier to simply reach for a bottle of wine that we know. Are you like that?
What can a personal wine shopper do for you?
At Savvy Company, we are just a phone call away. When a friend called me recently and asked me to help her buy wine for her parent, I thought – what a great job I have!
“My parents are in their 90’s.They drink a glass of Kim Crawford Sauvignon Blanc every day. And it’s been that way for years.” I have to admit, her parents have good taste in wine, yet I can only imagine what it is like to drink a zippy zingy high acidity wine each day. Shouldn’t it be that variety is the spice of life, as the saying goes?
I called her parents to find out what they really like and was on the ready to pick wines based on their preferences. After all, that is the role of a Sommelier!
Turns out that they buy this wine not only because they like it, they also know exactly where to find the bottles in the LCBO each time they go shopping. The net-net, they need shopping for wine to be dead easy. With both on the phone, they explained, “It is mesmerizing looking at the thousands of different wine labels. We just want to go in, pick up what we want and get out of there with our supply of wine for the next few days.”
Turns out, this ritual happens twice a week! The words on the magnet echoed in my head. Seniors, or for that matter, wine drinkers of any age, can enjoy the discovery of the world of wines without even stepping out their front door.
Keeping seniors off the streets
You know what I mean! There is no need for them to be driving on bad weather days during the winter bound for the wine store. Loblaws and Walmart have this figured out. Both have recently launched online grocery shopping service. Take it one step further, taxis and Uber will even pick up orders at the grocery stores and deliver to seniors’ residences or homes.
When it comes to delivering wine or craft beer, Savvy Company’s Sommeliers will take on this job. “It’s super easy,” explains Amanda Jackson of Savvy Company, “Our Sommeliers spend time finding out what they like in a wine, then arrange for a customized assortment from various wineries throughout Ontario. And it will be delivered right to their door – home, office or even retirement residence.”
“When I learned this service existed, I was very interested.” Catherine Strevens – Bourque, Director of Lifestyles and Community Relations at the Rockcliffe Retirement Residence. “Customized wine delivery is an impressive luxury and a service our residents appreciate. Sage advice, excellent suggestions and more impressively, Savvy Company will host a wine & cheese and provide ordering options. This is an absolute bonus and naturally, a well attended social event!”
“No longer do we need to call our daughter to take us to the LCBO,” explains Alwyne Greenhalgh who is 92 and lives in her own home with her husband Roy. He pipes in, “Over the years, our personal Sommelier has found delicious wines that I would never have ventured to try. With service tailored to our budget, why wouldn’t anyone have wine delivered? It’s a great way to shop.”
And not just limited to seniors
Having deliveries of wine or for that matter craft beer is a service that’s available for everyone. Slowly it is being recognized as THE new way to shop. So ask yourself (or your aging parents), why bother with traffic when a personal Sommelier can pick wines especially for you to magically arrive at your doorstep. From the comfort of your own armchair, wine shopping has never been easier.
I’ll drink to that!