Posts Tagged ‘Wines of South Africa’

Looking for a job in the wine, craft beer & spirits business?

Posted by Debbie

Friday, October 17th, 2014
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Want to know what people are always asking me?  Since I began working in the wine industry over 10 years ago, there are two questions that I am constantly asked:

“I was away on holidays in ‘wherever’ and discovered X Wine that isn’t at the LCBO.  How can I get it shipped into Ontario?” 

“I want to get a job in the wine and beer business. Any tips on where to start?”

If I had a loonie…no, make that a toonie….for each time these questions come up in a conversation while I have a glass of wine in hand, I would be drinking Champagne every day!

Opportunity Knocks

Importing for pleasure or profit

With the rapid growth of the wine, craft beer and premium spirits too, there are countless opportunities to either join an established agency or to start your own.  You just need to be ‘in the know’ about them.  Additionally, you can get in on the ground floor at local wineries, craft breweries and distillers who are staffing up before they open their doors.  Still you need to be ‘in the know’ as rarely are these job posted on Workopolis or Monster.

Keeping your ear to the ground approach may not conjure up many job opportunities quickly.

 So how to get a jump start?

The Answer: attend the informative seminar ‘Importing Wine, Craft Beer & Spirits for Pleasure & Profit’ led by industry expert Steven Trenholme.

Event info

This seminar is hosted three times a year (twice in Toronto & once in Ottawa). The next seminar takes place in Ottawa on November 1st, 2014.  For details and to register for the Ottawa event click here.  You can also attend the Toronto seminar on November 7th, 2014.

Can’t make this date?  Email cheers@savvycompany.ca to receive information once the next dates once they are set.

Introducing…Industry Guru Steven Trenholme

Steven he knows everything AND everyone in the industry. In his 30+ year career, he has been a wine agent, a brand manager for Mosel wines (of Germany), the Canadian representative for South African Wines, a ‘head hunter’ for wine and beer companies and a manager of a national agency.  Steven definitely has the ‘how tos’ for the above two questions that I am always asked!

“As Canadians thirst for more diversity in the alcoholic beverages that they consume, this presents a very real opportunity for new agents and importers,” states Steven. “There are hundreds of wineries around the world actively looking for importers to represent them in Canada, so there are many opportunities to develop a full or part-time career in the industry.”

What’s What at the LCBO

The statistics validate these opportunities too. During 2011-2012 fiscal year, the Liquor Control Board of Ontario  reported sales of over $3.2 billion worth of imported alcoholic beverages – a 6% increase over the previous year.  During the same year, the LCBO reported that overall beer sales hit $908.8 million – a 4% (or $35 million) increase of the previous year.

If you are intrigued about the wine, beer or spirits industry – whether importing it or getting involved in the growing Canadian industry, you will find Steven’s seminar invaluable.  The knowledge he will share will add credibility to your job application as it is THE ‘must attend’ seminar in the beverage alcohol business.  After this seminar, you’ll definitely have a head start on your job search or might even be inspired to go out on your own.  That is what happened to me. I attended it twice to keep up on the changing rules of importing wines, as well as the operations and processes of the LCBO and the SAQ in Quebec.

“There are still hundreds of wine suppliers around the world actively looking for importers to represent them in Canada, so there are certainly opportunities to develop a full or part-time career in the wine industry”, reports Steven.

Curious about the wine industry?

Rest assured that your head will be spinning from all of the information you collect at his seminar, yet Steven is only a few clicks away to help you get started or answer additional questions. He is a wealth of knowledge and THE man to know if you are curious about working in the wine industry or importing your favorite wines back after a trip abroad.

I have taken a few courses where ‘the business of wine’ has been a required component, but NOTHING has compared to the relevancy of Steven’s content. If you are considering a career in the beverage alcohol business in Ontario, you need this information. Steven is experienced, professional and he offers sound advice delivered succinctly in one day,
offers  Alyson Carmichael, LCBO Manager & Product Consultant in Oakville.

Only a few spots left…Sign up now & see you there!

Ottawa Seminar on Nov. 1 & Toronto Seminar on Nov. 8

 

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Looking for a job in the importing wine, beer & spirits business?

Posted by Debbie

Saturday, March 15th, 2014
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Since I began Savvy Company 10 years ago, there are two questions that I am constantly being asked:

“I was away on vacation in ‘wherever you’ve just been’ and found this outstanding wine. Is there a way that I can order more & have it shipped to Ontario?
The winery owner said that they would do it no problem!”

“I would like to get involved in the wine industry.  How do I become a wine agent?”

If I had a loonie…no, make that a toonie….for each time these questions come up in a conversation while I have a glass of wine in hand, I would be drinking Champagne every day!


The wine industry is fascinating.  I have found that the people involved are typically interesting, well-traveled and have a joie de vivre that is contagious. There are so many wine events for the genereral public, such as the Gourmet Food & Wine Show in Toronto or recently-hosted in Ottawa, County in the City where winemakers from Prince Edward County were showcasing their wines  – white wines, red wines, sparkling wines, you name it they make it.

While you are at these events to enjoy wines, the winemakers are often looking for people to help them sell their wine.  Becoming a representative of a winery while holding down your day job or starting a wine agency from the ground up are two ways to be a part of the rapidly growing wine industry.

 


Let’s crunch the numbers…

During 2011-2012 fiscal year, the Liquor Control Board of Ontario (LCBO) reported sales of over $3.2 billion worth of imported alcoholic beverages – a 6% increase over the previous year – even in a challenging economic environment. More than any other consumer product, the alcoholic beverage industry has the ability to weather periods of slow or negative economic growth. There is the saying that ‘people will drink in the good times and they will need a drink in bad times too.’

Statistics Canada recently reported on April 11,2013 that net income among the provincial and territorial liquor authorities rose 3.6 per cent to $6.1-billion. More than half this amount is from the sale of imported wine, beer & spirits.

There is no ‘how to’ manual about working in the wine industry.  In fact, there are rarely job postings on Workopolis or Craig’s List either.  Those who know of wine jobs are often ‘in the biz.’ In fact, just last week two wineries contacted me asking if would recommend an agent to sell their wines.

So how to get a jump start on a job in the wine industry? 

Each year we host 3 seminars (2 dates in Toronto & 1 takes place Ottawa) entitled ‘Importing Wine for Pleasure and Profit’ by renowned industry expert Steven Trenholme.  Steven he knows everything AND everyone in the wine industry.

The next seminar will take place in Toronto on June 7th , 2014.  For more details & to register, click here >>

In his 30+ year career, Steven has been a wine agent, a brand manager for Mosel wines (of Germany), the Canadian representative for South African Wines, a ‘head hunter’ for numerous wine companies to recruit people as wine agents and to top it all off, manager of a national wine agency.  Steven has the ‘how tos’ for the above two questions that I am always asked!

“As Canadian’s thirst for more diversity in the alcoholic beverages that they consume, this presents a very real opportunity for new agents & importers,” states Steven Trenholme.

If you are intrigued about the wine industry or are already an agent, you will find Steven’s day-long seminar invaluable.  Many of Ontario’s top wine importers and agents started their careers after attending this seminar. Several Savvy Sommeliers on my team – myself included – have gained valuable insight to importing wines, as well as learning the ins and outs of the operations and processes of the LCBO & the SAQ in Quebec.

“There are still hundreds of wine suppliers around the world actively looking for importers to represent them in Canada, so there are certainly opportunities to develop a full or part-time career in the wine industry”, reports Steven.

Rest assured that your head will be spinning from all of the information you collect at his seminar, yet Steven is only a few clicks away to help you get started or answer additional questions. He is a wealth of knowledge and THE man to know if you are curious about working in the wine industry or importing your favorite wines back after a trip abroad.

“I have taken a few courses where ‘the business of wine’ has been a required component, but NOTHING has compared to the relevancy of Steven’s content. If you are considering a career in the beverage alcohol business in Ontario, you need this information. Steven is experienced, professional and he offers sound advice delivered succinctly in one day,” offers  Alyson Carmichael, LCBO Manager & Product Consultant in Oakville.

 

Interested in taking this seminar?  The next seminar will take place in Toronto on June 7th , 2014.  For more details & to register, click here.

Have more questions about importing wine, spirits & beers, we will gladly help.  Simply email cheers@savvycompany.ca. Cheers!

 

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