Posts Tagged ‘new way to buy wine’

FreshTAP moving into Ontario with wine-on-tap

Posted by Debbie

Monday, November 17th, 2014
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Every glass of wine should taste exactly as the winemaker intended. Wine Industry Leaders Allan and Brian Schmidt in partnership with Cameron West expand wine-on-tap category.

FreshTAP bottles & steel

FreshTAP is growing fast. With its newest expansion into Toronto and the Ontario market, British Columbia-based FreshTAP Pouring Systems promises wine lovers across the province a carefully curated range of Smarter, Fresher, Friendlier local VQA wines on tap, by the glass to an ever more discerning community of restaurateurs and wine lovers.

From its 5,000 square foot facility in the Niagara Peninsula, FreshTAP Ontario kegs wines from Creekside Estate Winery, Henry of Pelham Estate Winery, Mike Weir Winery, Stoney Ridge, Reif Estate Winery, and Vineland Estates into 19.5L stainless steel kegs—the equivalent of 26 bottles or 130 five-ounce glasses.

Held under the gentle pressure of an inert gas, each wine is perfectly preserved from oxidation for up to eight months once tapped, ensuring that the last glass is as fresh as the first. FreshTAP is currently featured in Toronto at popular restaurants such as Rock Lobster, Drake 150, Montage and Walhburgers, and ONE Restaurant by Mark McEwan. FreshTAP has also installed seven, five-tap systems and a portable wine-on-tap unit at the new 5,300 seat Meridian Centre in St. Catharines.

FreshTAP set up in restaurant

Latest trend in wine

“Wine-on-tap is the hottest trend in restaurant wine service across North America right now,” says FreshTAP Ontario’s  Cameron West, who, alongside Vineland Estates Winery’s Allan and Brian Schmidt, has brought FreshTAP to Ontario. The sons of a third-generation winemaking family whose father founded B.C.’s Sumac Ridge Winery, the Schmidts have been pioneers and industry leaders in the Niagara wine region for over three decades.

“We knew of the high-quality standards developed and practiced by FreshTAP in B.C. for premium wine kegging and restaurant wine-on-tap installations,” says Allan Schmidt. “That made it easy for us to partner with them to expand the brand and to make that same premium service available to all of Ontario’s wineries.”

From the point-of-sale perspective, FreshTAP ensures the utmost quality in wine-on-tap by-the-glass, with less spoilage and waste, greater efficiency for restaurants, and a more positive environmental impact.

FreshTAP into the glass

Waste not…want not

Based on current clients and licensees, FreshTAP Ontario estimates it will keg over 100,000 liters of wine in its first year (2014-2015), thereby eliminating more than 15,000 lbs of cardboard waste and diverting some 130,000 bottles, caps and corks from Ontario’s recycling and waste streams. Since launching in British Columbia in 2011, FreshTAP has kegged over 320,000 liters of wine, eliminated 52,201lbs of cardboard waste and kept 429,052 bottles, caps and corks from entering that province.

“It’s been an exciting three years since we launched in B.C., and we couldn’t be happier partnering with such esteemed industry professionals in Ontario to elevate FreshTAP to the national level,” said FreshTAP Co-Founder Mike Macquisten. FreshTAP at hockey game“There is an incredible consumer demand and the momentum keeps building for wine-on-tap. We’re thrilled to be at the vanguard of this category in the Canadian market.”

In addition to its Ontario vendors, FreshTAP is also available at over 150 restaurants and public venues across Western Canada such as Vancouver’s Rogers Arena, Delta Hotels, and 14 of The Keg Steakhouse locations throughout British Columbia and Alberta.

For more information on FreshTAP, visit: www.freshtap.com

 

ABOUT FRESHTAP

Business partners Mike Macquisten and Steve Thorp founded FreshTAP in February 2011 in Vancouver, British Columbia. Wine-on-tap from stainless steel kegs provides a sustainable, environmentally friendly wine delivery system and FreshTAP enables the wine and hospitality industries access to this uniquely green category. With more than 150 wines now available via FreshTAP stainless steel kegs, this system provides hospitality locations throughout Canada with an easy solution for delivering wine-on-tap to their customers. In 2014, FreshTAP saw a new operational expansion into Ontario making the brand both the pioneer and leader in the wine-on-tap movement in Canada.

MEDIA CONTACT

For interviews, imagery, or more information:
Kate MacDougall
Camber Communications
+1 (604) 862-5191/ kate@cambercomm.com

 

 

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Back to ‘wine’ school – Class #2: Tasting, buying, giving & storing your wine

Posted by Amanda

Friday, September 6th, 2013
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Homework never tasted this good! Here’s class #2 in our Wine 101 series of tips & tricks from our Savvy Sommeliers about tasting wine, buying, giving & storing wines. Grab a glass and unwind as you read these useful tidbits.  Cheers!

Wine 101: Tasting wine

Enjoying wine is not just about the drinking of it…

Look at the way it catches the light; breathe in the multitude of aromas in each glass. Savour the flavours on your palate. Engage all of your senses!  Invite some friends & let your guests exercise their free will! If you’re serving a meal that could go with red or white, let your guests choose for themselves through a mini wine-tasting session.

We can’t say it often enough – always start with sparkling

Popping open a bubbly helps sets the mood, cleanses the palate and gets people eager to discover what’s coming next.

Mark your calendar

Beaujolais Nouveau is released every year on the third Thursday of November. It should be consumed before Christmas if you want to enjoy the wine’s full vibrancy and flavour.

About wine glasses

Some people are skeptical, but we guarantee it’s true: the shape of your glassware does make a difference to the way you experience a glass of wine. From big bowls for reds to flutes for sparklings, each glass pours the wine over your palate in a way that enlivens its flavours. Don’t take our word for it: test it yourself!

Wine 101: Buying wine

Don’t give up…

If your local liquor store doesn’t have what you’re looking for, you can have wine delivered to your home—direct from the winemaker, through a wine club or (and of course we strongly recommend) as part of a Savvy Selections subscription.

A new way to buy wine

Join Savvy Selections– the largest wine of the month club in Ontario. It’s easy and you can sample wines from all the different wineries in Ontario with 3 different wines coming right to your door every month.  Our Savvy Sommeliers hand pick the best wines for you to try every month.

Share a case!

Wineries often ship in volume—six or 12 bottles to a case. So why not order your favourite and share it around: with colleagues, friends or neighbours?

Wine 101: Giving wine

The gift that keeps on giving

We love flowers, but the fragrant bouquet of a brilliant wine can be every bit as special a gift. Celebrate the next special occasion on your calendar with the gift of a great bottle. Giving wine as a gift? Our Savvy Selections wine of the month club is the gift that keeps on givingsign up here for a Christmas or birthday present for your favorite someone. 

Don’t worry about a card with your wine gift

Write a personal message directly on the bottle with a metallic glass marker. It’s the height of personalization.

Wine 101: Storing wine

To fridge or not to fridge?

There are many different type of wine fridges on the market.  The decision that you need to make is mainly about how many you want to store in the fridge.  There are some that are divided into racks for white wine & red wines with different temperatures for the sections of the fridge. You can find basic ones at Canadian Tire & Costco or go fancy with units from Chefs Paradise (on Bank Street) or Wine Cellars Solutions

Which wines to cellar?

Take a cue from the bottle.  Wines in darker glass bottles are intended to keep longer—the coloured glass refracts the light to protect the contents.

Not all ports are the same

Vintage port is the only one that should be aged and a lonnnnnnnnnnnnnnng time.  Frankly, they should be opened once your grandkids are in their 20s. Vintage port is clearly labelled as Vintage port & should simply be stored in a cool dark place – no need for a fridge. All other ports should be consumed & will not improve with age or a fridge.  If you have some Ruby or Tawny ports that are already 15 to 20 years old, their quality is questionable & may have already plateaued.  Best to open to see what they taste like & simply enjoy.

Drink your scotch now

Scotch whisky does not improve with age.  It is already aged & ready to be enjoyed when you are ready to open.

Wine 101: Planning a Party?

Savvy Company can organize your next corporate event or wine tasting with friends. Let us do the work while you sit back and enjoy wine, beer & cheese with your friends & colleagues.  For any  questions relating to wine, craft beer & artisan cheese, email us or call our Savvy Team anytime 613-SAVVYCO  (613) 728-8926.

Cheers!

Amanda

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