Posts Tagged ‘La Cocina kitchen incubator’

We’re heading west to San Fran & Napa

Posted by Debbie

Wednesday, April 3rd, 2013
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In Denver, as well as San Francisco, we had several opportunities to meet Canadians who had decided to work south of the 49th parallel. An interesting conversation was particularly had when we met Marcy Grossman – Canadian Consul General in Denver (centre left in black & white) who during her career, has been posted in various Canadian consulates throughout the US. During our meeting, we learned about how these consulates are an instrumental resource referring and assisting Canadian businesses to create business relationships with American companies. “We can help vet and find appropriate American businesses in the various regions to work with,” Marcy explains. “$1.9 billion of trade crosses the Canada-US border.  And over 8 millions jobs in the US rely on trade with Canada”. Marcy highlighted that in Colorado there are 100+ Canadian and internationally owned business including Suncor, EnCana, Great West Life, Molsons Coors, Agrium & Enerplus.

Each consulate has a list of priority industry sectors.  In Denver, Marcy explained that they are:

  • North America Energy Security (pipeline, tar sands, etc)
  • Border Security
  • Agriculture and Trade Policies
  • Trade issues affecting competition

You can see the Rolex flipping in Marcy’s head as we explained the nature of our businesses. Without a beat, Marcy offered to make introductions, send useful documents and provide connections to firms that she and her team has existing relationships. What an incredible resource.  Marcy was ready to help in every way.

We then peeled back the Canadian flag (figuratively) and turned the tables to ask Marcy about personal experiences about being a Canadian businesswoman working in the US. Afterall, for the past 2 weeks we have been exposed to all of the resources and initiatives that the American government has geared towards growing women entrepreneurs in their country. Finally we had the opportunity to talk with another Canadian businesswoman & were curious of her perspective from a Canadian point of view. Let’s just say, we could have spent hours more with Marcy. I look forward to our paths crossing again.

Always a place at the dinner table…

Each city we visited, the 6 of us had the opportunity to meet an even further extension of people and to experience non-business setting. We all remarked about the unexpected kindness and generosity of the people in each city who opened their own homes for us and welcomed us for dinner and great conversations. All done completely voluntarily through their affiliation with the US Institute of International Education program office their respective city.

Not only did we enjoy this personal connection, I was inspired and in return, I will look into doing the same for international visitors to Ottawa. Thank you to whose who set a spot for me at your table – Anar & Todd in San Jose (Anar is seated 2nd from left & Todd is in back row), Roy & Laurie (in Denver), Marty (in Kansas City) and Katrina (in Austin)….and their friends who joined us at the table too. While the food on the table was good, it was the people in the chairs that were most memorable.

Go west young ladies, go west!

While Denver was fascinating and held many more opportunities and ventures to experience, San Francisco awaits! After nearly a week in Denver, we re-packed our luggage one last time and headed west to enter into another time zone and to see the western most coast.

I have visited to San Francisco several times for both fun as well as for wine related work. It is such a dynamic city, I was looking forward to see what San Francisco Institute of International Education had arranged for us. Their itinerary covered a lot of freeways and certainly did not leave much free time to explore this fantastic city. We’ll be back!

During our entire trip we have been trying to land dinner in Chinatown. We promised ourselves (and Amina as it was her birthday) that when we arrive in San Fran, it was the first thing we’d do. True to that plan, I asked the concierge at Park 55 Hotel not for his recommendations, rather for the Chinese restaurant he goes to. “The Capital on Clay Street has the best food and has the best chicken wings – hands down!” I was surprised by this comment, yet claims of San Francisco’s best wings was proudly plastered on the front door and the cover of the menu. And so…when in Rome, do as the Romans do…we ordered a plate of these mysterious wines along with an array of interesting Chinese dishes. Every mouthful was loaded with fresh ingredients, fish and spices. Delish!

Lending a hand to grow a business

The meetings in San Fran & the Bay area were different from the other cities. We were invited into businesses focused on kick starting small businesses, primarily for immigrants.

We met with Opportunity Fund (located in Silicon Valley) to learn how they help small ‘Ma and Pa’ businesses in the Bay area from dry cleaners to taxi cab drivers with microlending. With their regional, they are providing loans mainly to Hispanics – 55% are women, and 42% are under 35 years old. “We are the first stop BEFORE they go to the bank for a loan”, explained Devin McAlpine.

From there, we met with Joanne Gan at Kiva to learn about the impact of ‘crowd funding’ – individuals like you and me offering a minimum of $25 to an emerging business in a different corner of the world. They are currently lending $400 million by means of 800,000 lenders (aka you & me) around the world supporting budding entrepreneurs with uber low interest rates. “We are a website that provides connections to people with money to people who are looking for ways to make money” explained Joanne. And wandering around their open space office, Kiva demonstrated a novel workspace format that those of us from the east would coin as ‘very west coast’. Lots of photos were taken to remind us that a cube farm does not nurture a successful business.

Leaving the cheque book behind, we then moved away from lending funds to lending space in a commercial kitchen with our visit to La Cocina. This is an incubator kitchen primarily for immigrants to create unique foods from their homeland in a certified FDA kitchen with the goal to grow into a new business venture. Complete with all of the industrial kitchen equipment you can imagine, professional development courses and business coaching as well as a dedicated team focused on creating opportunities (farmers markets, catering, festivals) their culinary creations to sell. We were all impressed us with the commitment to create both the push and pull to help build a community of new businesses, or as renown business author & blogger Seth Godin would call it – a tribe.

We were interested midst of other communities at work when we visited the beautiful campus of Standford University. ‘It is so invigorating to be amongst young people learning’, Fiona mentioned as she looked around the campus & outdoor patio. Known as one of the most expensive universities in the US, I could not help myself from imagining what some of these young 20 somethings aspire to do once they graduated.

Do you know the way to San Jose?

Throughout my high tech career, rarely did a day go by when Silicon Valley goes unmentioned at the watercooler. In previous trips, I had driven past San Jose, but never stopped. This time, we arrived at our meeting earlier than planned, so we walked around the streets of San Jose and soaked up some California rays.

This Silicon Valley mecca that creates vibrant minds, innovative technologies and millionaires overnight was surprisingly dull and run down. Certainly there were corporate towers and campuses with familiar logos, but the main street lacked energy while the retail & restaurants were stagnate. Strange. The downtown core seemed to be somewhat ghost town, while surrounded by highrise corporate empires with logos of household names.

An afternoon in Napa with meetings of a different pace

Other flipside, in my wine career, Napa is the iconic mecca and I was thrilled that our last afternoon was dedicated to visiting the boutique wineries of Ceja Vineyards and St Supery Winery. Both businesses have a woman at helm. These two wineries are making an impression both locally as well as internationally with their wines. While for the past weeks, our meetings have been in boardrooms with death-by-Powerpoint slidedecks (ok, not that bad – it is just an expression!), I was excited to show the other ladies what a meeting in my wine world involved: sampling wines with the winery owner, talking about vintages, rambling through vineyards and visiting cellars.

Our tour was organized by Napa’s newest business (owned by 3 women no less!) – Verve Napa Valley Tours. First stop: Family run Ceja Vineyards where owner Amelia Ceja was holding down the fort at the tasting bar while juggling other buying clients. In contrast, our meeting at St Supery was in a private room overlooking 2200 oak barrels aging something amazing. Each meeting provided an educational & personalized tasting peppered with stories about the history of the business,  commercial growth along with mentions of the significant buildings on the estate …and whatever else came to mind over a glass of wine!

In keeping with our mantra to ‘go local’ at each city, I succumbed (yes, me of all people!) and the others too purchased some of our favorite Napa wines. These wines had connection to our tour and will be savoured & shared with those back home to remind us of our brief visit to experience first hand how California wine industry grows.

What? It’s done!?!?

Just like the day we started, we boarded our bus & conversations about our experience kept us entertained all the way back to San Fran. The only difference from before, was that was the end of our scheduled itinerary. Our last appointment. Our last day. Weird…our IVLP trip was done.

3 weeks and 5 cities with 6 phenomenal women had come to a close. It felt odd. The day that followed felt even more empty, as we departed at different times to back to our home city. Fiona left a day early as she was already booked for a vacation with her son in Mexico. Amina switched to an airport hotel to catch her 5am flight (which she did not make in the end). I set my alarm for 4:30am to surprise & see Nancy, Jennifer & Stephanie off, then went back to bed before getting ready for my flight at 10am.

Waiting for me in the lobby was Johnsy (middle row with black hat) – our US State Department representative – who was with us every step of the way – literally.  Johnsy made sure that we were always on schedule and stayed together. Thank you Johnsy for making sure that the trip went as smoothly as it did. I knew that you did so much more behind the scenes than you let on. Coincidentally, that once she was no longer watching over us, flights were delayed or missed & bags were lost. We all mentioned in email threads afterwards ‘where was Johnsy when we needed her?’

The best part of going away…is coming home

This saying is true of any holiday or time away from family for business travel. This trip was different though. While we arrived as strangers with a simple common thread of being Canadian, the experience that the US Embassy in Canada and the US State Department offered us by hand selecting the six of us to be part of their IVLP delegation focused on Women Entrepreneurs & Trade provided me personal growth, education that I probably haven’t realized its fullest impact yet, along with countless connections (not to mention a brick of business cards), and a greater appreciation for the importance of women being involved in growing the economy by starting their own businesses or breaking the glass ceiling – in any industry.

No post-trip report was required to be filed back to the US Embassy, rather I wrote this blog & tweeted as a way to give you a glimpse of my daily experiences as a proud women entrepreneur from Canada on the IVLP. Within days of my return, an email found its way into my inbox announcing that I was now an IVLP alumni and that there were still more connections and resources available in the months and years to come. The whirlwind trip may be done, yet the rest is only beginning.

In fact, last week, I had a quick voicemail from Amina saying that she was coming to Ottawa for a meeting the following day. I was excited to see her again! Picking her up at the station, we feverishly caught up all within 15 minutes while I drove her to her meeting. Little small talk was made and it was great to see her in her element….and later in the day, I found her ‘Afrique Expansion’ brochure left in the back seat of my car. She is definitely a businesswoman who never stops!

I imagine that this will be the way it is between the 6 of us now on. A friendly phone call to say hello, a tweet about an interesting tidbit or a group email to share the latest family or work news. I know that while we are spread across the country we will be inseparable.  We will always be there for each other. What a cool feeling to have of a group of women I had a hard time keeping track of their names less than a month ago.

Efforts to make plans to get together or arrange a quick rendez-vous when our travels brings us to our home cities of Halifax, Montreal, Ottawa, Winnipeg or Prince George. Whatever may be the reason that our paths cross again, one thing is for certain, I have wonderful friends and business advisors who I can reach out to at anytime.

A million thanks!

Thank you to those at the US Embassy and US State Department who nominated and selected me to be part of the International Visitor Leadership Program featuring Women Entrepreneurs and Trade. I am truly grateful for the opportunities that you have created for me and look forward to those that are still to come.

With a glass of California wine in hand, I raise a glass to all of the people involved in making our trip memorable.  Cheers to you!
-Debbie

OK….so what is our combined shoe & luggage count now?

Total number of checked luggage: 12 pieces – increased now to include a case of wine from Napa – guess who that belongs to? 
Total number of shoes & boots between the 6 of us: 42 pairs total
Weight of each piece of luggage: well, we all ‘hovered’ at the airlines’ maximum 50lb mark per suitcase

Quotable quote & bloopers

Let’s just say that there are many inside jokes, stories and expressions that “will stay on the road”.

Continue to follow us on Twitter:

While we are not tweeting about our trip, we invite you continue to follow us on Twitter as we will be talking about #IVLP and the trip for a long time to come!
• @savvydebbie (me)
• @Halifax_Gateway (Nancy Phillips)
• @JenniferBrandle (Jennifer Brandle)
• @PillPak (Fiona Webster Mourant)
• @amigerba (Amina Gerba)
…while Stephanie had all of the latest tech gadgets in her purse, she never really got ‘onto’ Twitter…we’re still working on her!

 

What our fortunes say…

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