Posts Tagged ‘Beer & Spirits Seminar’

Looking for a job in the wine, craft beer & spirits business?

Posted by Debbie

Friday, October 17th, 2014
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Want to know what people are always asking me?  Since I began working in the wine industry over 10 years ago, there are two questions that I am constantly asked:

“I was away on holidays in ‘wherever’ and discovered X Wine that isn’t at the LCBO.  How can I get it shipped into Ontario?” 

“I want to get a job in the wine and beer business. Any tips on where to start?”

If I had a loonie…no, make that a toonie….for each time these questions come up in a conversation while I have a glass of wine in hand, I would be drinking Champagne every day!

Opportunity Knocks

Importing for pleasure or profit

With the rapid growth of the wine, craft beer and premium spirits too, there are countless opportunities to either join an established agency or to start your own.  You just need to be ‘in the know’ about them.  Additionally, you can get in on the ground floor at local wineries, craft breweries and distillers who are staffing up before they open their doors.  Still you need to be ‘in the know’ as rarely are these job posted on Workopolis or Monster.

Keeping your ear to the ground approach may not conjure up many job opportunities quickly.

 So how to get a jump start?

The Answer: attend the informative seminar ‘Importing Wine, Craft Beer & Spirits for Pleasure & Profit’ led by industry expert Steven Trenholme.

Event info

This seminar is hosted three times a year (twice in Toronto & once in Ottawa). The next seminar takes place in Ottawa on November 1st, 2014.  For details and to register for the Ottawa event click here.  You can also attend the Toronto seminar on November 7th, 2014.

Can’t make this date?  Email cheers@savvycompany.ca to receive information once the next dates once they are set.

Introducing…Industry Guru Steven Trenholme

Steven he knows everything AND everyone in the industry. In his 30+ year career, he has been a wine agent, a brand manager for Mosel wines (of Germany), the Canadian representative for South African Wines, a ‘head hunter’ for wine and beer companies and a manager of a national agency.  Steven definitely has the ‘how tos’ for the above two questions that I am always asked!

“As Canadians thirst for more diversity in the alcoholic beverages that they consume, this presents a very real opportunity for new agents and importers,” states Steven. “There are hundreds of wineries around the world actively looking for importers to represent them in Canada, so there are many opportunities to develop a full or part-time career in the industry.”

What’s What at the LCBO

The statistics validate these opportunities too. During 2011-2012 fiscal year, the Liquor Control Board of Ontario  reported sales of over $3.2 billion worth of imported alcoholic beverages – a 6% increase over the previous year.  During the same year, the LCBO reported that overall beer sales hit $908.8 million – a 4% (or $35 million) increase of the previous year.

If you are intrigued about the wine, beer or spirits industry – whether importing it or getting involved in the growing Canadian industry, you will find Steven’s seminar invaluable.  The knowledge he will share will add credibility to your job application as it is THE ‘must attend’ seminar in the beverage alcohol business.  After this seminar, you’ll definitely have a head start on your job search or might even be inspired to go out on your own.  That is what happened to me. I attended it twice to keep up on the changing rules of importing wines, as well as the operations and processes of the LCBO and the SAQ in Quebec.

“There are still hundreds of wine suppliers around the world actively looking for importers to represent them in Canada, so there are certainly opportunities to develop a full or part-time career in the wine industry”, reports Steven.

Curious about the wine industry?

Rest assured that your head will be spinning from all of the information you collect at his seminar, yet Steven is only a few clicks away to help you get started or answer additional questions. He is a wealth of knowledge and THE man to know if you are curious about working in the wine industry or importing your favorite wines back after a trip abroad.

I have taken a few courses where ‘the business of wine’ has been a required component, but NOTHING has compared to the relevancy of Steven’s content. If you are considering a career in the beverage alcohol business in Ontario, you need this information. Steven is experienced, professional and he offers sound advice delivered succinctly in one day,
offers  Alyson Carmichael, LCBO Manager & Product Consultant in Oakville.

Only a few spots left…Sign up now & see you there!

Ottawa Seminar on Nov. 1 & Toronto Seminar on Nov. 8

 

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Newsletter May 2014 – Cheese-y Road Trip to The County & BBQ wine tips

Posted by Debbie

Friday, May 23rd, 2014
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Spring has burst into summer & the Savvy Team has organized a road trip to Prince Edward County, top wine picks when you fire up the BBQ & insider tips on how to get involved in the wine, beer & spirits biz. Join us!

Did you know. . . today is Chardonnay Day? 

Corks will be flying around the world today celebrating this white wine grape & the upcoming International Cool Climate Chardonnay Celebration (aka i4c) in Niagara that shines the spotlight on all wines made with Chardonnay.

Is it Chard’-o’clock yet??

Hop on the Savvy Bus – we’re going to Prince Edward County!

Last month’s Savvy Bus trip sold out so quickly . . .we’re going to The County again! Join us on Saturday June 7th bound for The Great Canadian Cheese Festival where hundreds of artisan cheeses are waiting to be enjoyed. Everyone will be there – cheesemakers, farmers, brewmasters, winemakers, chefs & artists too.

Be sure to take part in the Savvy Seminars too – including a Wine or Craft Beer – which is better with cheese? tasting by our own Savvy Sommelier Debbie Trenholm. And be part of the People’s Choice Awards with our Cheese Sommelier Vanessa Simmons to have your say in Canada’s top artisan cheese.

And any trip to The County is not complete without a visit to a winery or two. We’ll take a break from cheese to hit the country roads and discover some nearby wineries.

NEW: Makers+Mongers dinner under the stars!

We are delighted to be the sponsor of the new Makers+Mongers after-festival party! The Savvy Bus will return to Picton to take in the fun mixing & mingling with those involved in the cheese industry. The cheese laden menu will feature top winning cheeses from the Canadian Cheese Awards & a tasty BBQ.

Book your spot on the Savvy Bus $130 includes everything! (reg $150) > >

OR. . .go for a gourmet getaway!

 

Buy tickets to The Great Canadian Cheese Festival & join us for dinner at Makers+Mongers > >

Get the inside scoop on Importing Wine, Beer & Spirits

Thinking about becoming a wine, beer & spirits agent? Or already involved & looking for a competitive edge? Register for the popular Importing Wine, Craft Beer & Spirits for Pleasure & Profit seminar to learn from industry ‘guru’ Steven Trenholme. During this day long seminar he will explain how to bring wine back from your travels, how to start an agency & sell through the LCBO or SAQ.

Steven certainly knows the ins & outs. He has over 30 years experience working as manager of a national sales agency, brand manager of Mosel wines in Germany, consultant to Wines of South Africa & SABMiller. An invaluable seminar if you are wondering what it takes to be involved in ‘the biz’.

Toronto: Saturday June 7th

Only 6 seats left.

Register before it sells out > >

Firing up your BBQ? Here are 3 Savvy wine tips:

TIP #1 – Every 2 weeks, our Savvy Sommeliers blog If I only had $100, I would buy at Vintages’ – it’s a tried & tested shopping list of wines we highly recommend to buy at LCBO Vintages.

TIP #2 – What goes with BBQ? Malbec of course! We recently showcased renowned Canadian winemaker Ann Sperling who is a winemaker in Niagara, Okanagan & Argentina – all at once! Ann’s full bodied Versado Malbec 2012 WOWed the crowd. This BIG red is begging to be enjoyed with anything off the BBQ or lay down in your cellar. Treat yourself! Click to find this premium Malbec at your LCBO – you’ll thank us for this tip!

TIP #3Do you like Rosé wine? We’re about to make a first-of-its-kind announcement that will make you clink & drink pink. Email us cheers@savvycompany.ca to get the news first!

Happy Chardonnay Day!

Debbie & the Savvy Team

 

 

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